Is it a Book or is it a Plane? by Mike Henson illustrated by Katie Vernon

Is it a Book or is it a Plane? is a perfect text to share with your library group when you introduce the 2025 CBCA slogan. The book itself, in this book, takes the children on an adventure. They use the actual book to act out all these things. It can be an aeroplane, a hat, a monster mask, a pirate ship or the book can take you to the moon. There are flaps to lift; holes to peer through; and pages that you need to turn. This is a brand-new book published just this week May 2025. 

"These pages could be anything! Take another look! One thing's for sure: they're definitely more ... than just a book."

Bookseller blurb: This is not a book. It's a plane! it's a dinosaur! and so much more! Dive into the book that isn't a book and interact with the pages to create exciting new objects and worlds. Fly the book like an aeroplane, wear it like a hat, turn it into a monster mask, transform it into a roaring dinosaur or sail it like a pirate ship!

The 2025 Children's Book Council of Australia slogan is 

Book an Adventure!

My friend from Kinderbookswitheverything and I always try to compile a Pinterest of book and poster ideas to link with the current CBCA slogan.  Take a look here to see our 2025 collection and then plan to come back because this will grow.

Some people call the CBCA slogan a theme but I prefer the term slogan.  

Slogan: a brief attention-getting phrase used in advertising or promotion

Here are some from the past that opened the way to great displays, promotion of reading, a some good discussions.

2020 Curious Creatures, Wild Minds

2019 Reading is My Secret Power

2018 Find Your Treasure

2015 Books light up our world

2013 Read across the Universe

2010 Across the Story Bridge

2009 Book Safari

2008 Fuel Your Mind

2003 Oceans of Stories

1999 Weave the Book Web

1994 Carnival of Books

1993 Go Under Cover

1992 Windows into Worlds

1991 Book into the Future

1990 Imagine if you will….

1989 Dream Time

1988 A Page of History

1987 Sail Away with books

1986 Key Into Books (this was my first ever book week slogan)

1985 Book Banquet

1984 Books Have it Covered   

1976 It’s Reading Time  

1975 Read All About It  

1974 Books for All Seasons  

1963 Make Books Your Friends  

1962 Time to Read   

1960 Treasure from Books  

1945 United Through Books